Planning & Buying
Direct your brand’s message precisely where it matters most. Our Media Planning and Buying services are built to help brands break through the noise, target audiences effectively, and achieve a real return on investment.
Why Choose Neuq for Media Planning and Buying?
Customised Media Plans
We develop tailored media strategies that align with your brand goals, ensuring optimal reach and engagement.
Strategic Planning
Our media planners conduct thorough market research to identify target audiences and determine the most effective channels for your campaigns.
Expert Negotiation
Our experienced media buyers leverage industry relationships to secure the best rates and placements, maximising your advertising budget.
Integrated Approach
We combine both traditional and digital media strategies to create a cohesive campaign that resonates across multiple platforms.
Performance Tracking
We continuously monitor campaign performance, providing insights and adjustments to optimise results in real-time.
Tools we work with
Media Planning and Buying Services
Post-Campaign Analysis
Programmatic Buying
Ad Space Negotiation
Budget Forecasting
Media Mix Selection
Campaign Strategy Development
Why is Media Planning and Buying Essential for Growth?
Our Media planning and buying experts enable your brand in carefully selecting where, when, and how to deliver your message, so you can effectively engage your target audience at every stage of their consumer journey.
How Our Media Planning and Buying Services Can Grow Your Brand
Improved Brand Awareness
Effective media strategies ensure your brand reaches a wider audience across multiple channels.
Optimised Advertising Spend
By negotiating better rates and placements, you can achieve more impact while minimising costs.
Enhances Targeting Precision
Increased Campaign Effectiveness
Continuous monitoring enables real-time adjustments that enhance overall campaign performance.
Omni-Channel Strategy
Integrating various media channels creates a cohesive brand experience for consumers.
Drives Measurable Results
Comprehensive reporting provides insights into campaign performance, enabling informed decision-making for future initiatives.
Our 6-Step Approach to Media Planning & Buying
Goal Setting
We begin by understanding your business objectives and defining clear goals for the media campaigns.
Market Research & Audience Analysis
Our team conducts thorough research to identify target audiences and understand their behaviours.
Media Strategy Development
We create a detailed media plan that outlines channel selection, budget allocation, and messaging strategies.
Execution & Negotiation
Our media buyers negotiate placements based on the approved plan while executing campaigns across selected channels.
Performance Monitoring
We continuously track key performance indicators (KPIs) to assess campaign effectiveness in real-time.
Analysis & Optimisation
After campaign completion, we analyse results to identify insights that inform future strategies for continuous improvement.